Archive for the 'Direct Marketing' Category
The Truth of the 3 Foot Rule Revealed for Network Marketers
If you’ve been in network marketing for any period of time you’ve probably been introduced to the concept of the 3-foot rule. That is, “anyone within 3 feet of you is someone you can talk to about your business opportunity or products.â€Â Well chances are that you’ve probably tried this and decided that it is one of the most awkward and horrible things you have ever done. Here’s the main reason: Chances are you didn’t focus on your prospect’s wants and what would be in it for them to learn more, if they’ve displayed a generic interest in business or making more money. Even worse would be if you manipulated the conversation or approach to get the information in someone’s hands.
1 commentLead Generation Is a Full-Time Job
A good marketing plan is critical to business success. Every business must have a good marketing plan and use it as a road map to sell goods or services. If you rely on sales, repeat sales, and referrals, you can supplement your marketing plan with calculated steps to find customers. These steps help you find and contact people who will become the customers that will buy your products or services. Salespeople call this lead generation.
No commentsThe spirit of CRM
CRM is an approach which diversifies the customer facing processes, according to Customer groups of different value to the Enterprise. CRM is about tuning the consumption of Enterprise resources, in order to provide increased value to the valuable Customers.
No commentsThe Power Of Face-To-Face Marketing: Using Exhibitions As A Form Of Direct Marketing
You start by thinking that when exhibiting at a show, to market direct to the public or to trade, you will more than likely be stood within metres of your competition. If you were not exhibiting though, then your competitors will be there anyway so this point should not in anyway affect your decision to exhibit.
No commentsRecency, Frequency, RFM techniques for Customer Retention & Value Building
In order to develop Customer Intelligence, a business needs to be able to measure its performance in the maintenance of profitable customer relationships. Customer intelligence attempts to define customer behaviour and then look for variances in that behaviour. The business rules which apply to the Customer relationship, need to be defined first. Based on these rules relevant measurements & goals can be defined. Therefore, a business needs to systematically answer the following questions:
No commentsWhat Do You Sell?
When a potential customer asks what do you sell, do you tell them you sell Trane, Rheem, Lennox, Carrier or any of the other manufacturers equipment?
Do you sell equipment or do you sell your services? If you just sell equipment without putting the priority on service, you have a major problem.
No commentsUnderstanding Behavioural Marketing Software
I work for a small independent publishing company. The company is privately owned and we often use less traditional means to promote both our print and online publications. So it was not a big surprise when I was contacted by an account manager for a new behavioral marketing service.
No commentsReal Estate Postcard Ideas – This Town is a War Zone
This real estate postcard idea is brought to you by Brandon Cornett, the Texas Department of Transportation, and the City of Cedar Park, Texas.
No commentsSecret Marketing Tactic Makes Your Customers Do All Your “Selling” For You
A couple years ago I had an absolutely fascinating talk with one of the world’s top marketers named Jay Conrad Levinson.
No commentsEffective Exhibiting
Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctly, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be even greater. So what are the important considerations and what should one try to do?
No commentsDirect Mail Post Cards For Network Integrators
Direct mail post cards are a popular form of marketing for network integrators. They can be expensive though, so you need to set up your direct mail post cards correctly. Good direct mail post cards have good conversion rates, poor ones don’t.
No commentsFun with Customizing Your Silicone Bracelets - Colors, Patterns, Message, Style!
Do you want to be apart from the rest? Do you want to try something new? Then you may want to try to customize your own rubber silicone bracelets. There are so many companies out there, especially online, that offer this service.
No commentsCustomer Lifetime Value for Value-Based Servicing, a Realistic Analysis
In order to serve their Customers according to their value (apply value-based-servicing), Businesses try to assess the value of each Customer. One approach to assess Customer value is by estimating the Customer Lifetime Value (hereafter CLV).
No commentsExhibition Logistics: Making Sure You are Ready for a Show
Organising to exhibit at an exhibition can be more than simply renting a stand and then turning up on the day. There are many things you will need to consider in addition to ensuring that your staff are well trained and prepared for the show; your staff have the correct and appropriate uniforms; you have set sales goals for the event; the stand is in a good spot; the exhibition stand is well designed and appropriate to the specific show; and you have invited anyone necessary.
No commentsSelling From Your Website
Today we want to talk about how you sell from your website: how your customers place their orders, you collect their money and you know where to deliver the products they have ordered.
Selling from your website
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