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When a person is discussing Web Analytics , essentially what they would be talking about would be the measurements and analysis of all marketing data pertaining to your company which would include all you Search Engine Marketing . This can be a very complex and confusing process for some small business owners. But it doesn’t have to be. The main thing you would need to do when trying to figure out you web analytics, would be to check out a SEO Blog . This blog could give you valuable information regarding all the ins and outs regarding web analytics. By following the SEO owner’s advice you could then understand these concepts and put them to good use.