marketingcup.com

Mark was a 25 year old businessman. Young as he was, he was also a great innovator and he was self employed. Being a football fan himself, he used to understand what fans exactly wanted and used to sell high quality merchandise via his site. He also had an offline presence but the online one was the more established one. He wanted to expand his market beyond the USA and had therefore decided to procure an international merchant account. He had signed up for a site which his closest friend had recommended to handle shipping- his friend now had a world shipping referral. The reason to expand was simple, because he had already established himself well domestically. International ecommerce was hot, and he was hopping onto the bandwagon.